Tuesday, November 20, 2012

How the NRL added interactive Social Media to 2012 Grand Final

2012 NRL Grand Final features interactive Social Media Booth

NRL Fans interact with a Social Media Booth at the 2012 Grand Final increasing Social Media engagement for the NRL with branded photos instantly shared by Fans via Facebook, Email and Mobile.
NRL Grand Final
Instant Facebook posts, email and mobile messages sent by Fans from the Social Media Booth drive digital engagement for the NRL as consumers share their branded Grand Final photos.

 NRL Grand Final NRL Grand Final
Fans get their photo taken in the Social Media Booth and use interactive touch screens to instantly share their photos on Facebook or via email and mobile messages.
NRL Grand Final
Customised NRL Grand Final photo experience gives fans the chance to be part of the action and increases consumer engagement. 

NRL Grand Final

Social Media Booth creates a memorable experience for Fans with an exclusive NRL Grand Final Photo to keep and a digital copy to instantly share.

NRL Grand Final

Fans use the Social Media Booth to share their photos with Family and Friends instantly generating Facebook Likes, Tags, Shares and Comments. NRL Grand FInal

All the peer-to-peer messages sent from the Social Media Booth automatically link to the NRL website and increase Facebook engagement. 

NRL Grand Final

 

Developed specifically for Brand Marketing, Social Media Booth technology has also been used for campaigns by Billabong, Nike and McDonalds.

 

Find out more about Social Media Booth technology for Events, Sponsorship Activation or Experiential campaigns.

 

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Jamie Gilroy

jamie@blinkrepublic.com

0400 862 506

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