Alcohol advertising in Australian

Alcohol Beverages Advertising Code ABAC
An amalgamation of regulations and guides for the content and placement of adverts.
Quasi-regulatory as a result of mix of Government and Industry body involvement, most important are;

Generic Australian Association of Nation Advertisers (AANA) Code - including complaints process (administered by Advertising Standards Bureau)

Alcohol specific code - Alcoholic Beverages Advertising Code
Broadcast codes (timing of adverts) - Commercial Television Industry Code of Practice (CTICP)
Outdoor Advertising Code of Ethics - placement near schools

Twitter insights

The tactic comes from a fundamental truth when it comes to the social spaces on the Web. People want to talk to other people. They want transparency. They want to know who they are talking to.

Twitter insight

Faris Yakob talks sense:
Previously we had a model of buying attention from media companies. Now we've got direct relationships so we have to earn that attention - we have to earn it by being entertaining, useful and also nice.