Great trend for brands to get involved with, lead it for consumers creating a series of 'Do it yourself' events, short notice, low budget, will get press...
Tuesday, July 7, 2009
Augmented reality
Using video function and GPS on iphone to create 3D, video map of nearest London Tube;
Surely soon to be developed for, Brand Adorers or Activity Addicts
- Nearest Star Bucks etc, Movie cinemas
- Best brand links - Apple... Mo
Urban fossickers;
- Locations of new bars
Next developments;
- Tag certain people or objects and allow users to 'hook up' or 'turn on' you tracking to see where people/ objects are. i.e. Could tag multiple items at a festival
- Track traffic/ interest in particular locations
- Link to live reviews of restaurants
- Link number of 'visitors' to locations so other users can see how many users have gone there.
- Create events around this technology. Participants download app, invites/ acceptance to secret gig/ event/ meeting. Participants sent patch to location on day of event, can send, read, communicate locations, simply have to follow augmented reality map...
Certainly great Gen Y activation platform
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