Augmented reality

 

Using video function and GPS on iphone to create 3D, video map of nearest London Tube;

 

http://www.acrossair.com/apps_nearesttube.htm

 

Surely soon to be developed for, Brand Adorers or Activity Addicts

- Nearest Star Bucks etc, Movie cinemas

- Best brand links - Apple... Mo

 

Urban fossickers;

- Locations of new bars

 

Next developments;

- Tag certain people or objects and allow users to 'hook up' or 'turn on' you tracking to see where people/ objects are. i.e. Could tag multiple items at a festival

- Track traffic/ interest in particular locations

- Link to live reviews of restaurants

- Link number of 'visitors' to locations so other users can see how many users have gone there.

- Create events around this technology. Participants download app, invites/ acceptance to secret gig/ event/ meeting. Participants sent patch to location on day of event, can send, read, communicate locations, simply have to follow augmented reality map...

 

Certainly great Gen Y activation platform