Alcohol Beverages Advertising Code ABAC
An amalgamation of regulations and guides for the content and placement of adverts.
Quasi-regulatory as a result of mix of Government and Industry body involvement, most important are;
Generic Australian Association of Nation Advertisers (AANA) Code - including complaints process (administered by Advertising Standards Bureau)
Alcohol specific code - Alcoholic Beverages Advertising Code
Broadcast codes (timing of adverts) - Commercial Television Industry Code of Practice (CTICP)
Outdoor Advertising Code of Ethics - placement near schools
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