donating less than $100
2. TV feeds and leads consumers - NBC TAMi (Total Audience Measurement index)
stack of all exposure over Olympics including Nielsen Media research, Omniture
Online uniques, Mobile (and WAP) TV VOD
http://paidcontent.org/images/uploads/tami_total_exposure.jpg TV still c 95% of
exposure...
3. TV networks starting to bit into Online content with Hulu (NBC Universal and
News Corp) / BBC Iplayer showing Youtube that content counts - quality, feature
length, professional, easy to navigate and not over run with crap...
4. Iphone - giving consumer what they now they always wanted, phone/ music/
internet and also opening door for Online advertising that can work through
strong engaging (fast) content vs ropey text based or unfamiliar WAP...
5. HuffPO - news and blogs - faster, better content, engaging - mixing the news
desk with facebook http://www.huffingtonpost.com/
6. Fox - new series with reduced 'clutter' less add time and ads - making ads
stick (but charging more)
7. Facebook - not creating a new media but leading how to use it - establish
the platform then release the tools so that others can develop (and spread) it
for you. Apple followed allowing outsiders to develop applications, Googles
Android phone was just a bit late...
8. Cinema growing - coverage and reach through strong network. Digital so lead
times reduced. More targeted and better evidence of results - ticket receipts...
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